First impressions are very important and can completely change the success of a marketing campaign. This is why it is so important to render your typography correctly to create a professional quality feel to match your content.
Five simple and important rules to follow:
1. Matte for a sophisticated finish
2. Photo glitter or optical printing
3. It is not clothed if it is to be written on or if it is a pattern
4. Heavier paper weight for a strong message (such as thank you cards)
5. Lamination for permanent printing
Never underestimate the importance of the look and feel of your printed product to your company and the impact it can have.
For a brochure printed on 135g glitter , ideal if you're sending a catalog full of photos and discount deals. However, if you are producing a brochure to introduce your company or market your exclusive hotel and spa, it will be more suitable with silk-screened (inside) pages and a thick matte cover.
Submit your mark How will you submit your business?
If you're not sure what type of paper would suit your print best, feel free to get in touch, we'd be more than happy to give advice and ensure you have the best print for displaying your business.